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Paper ID: 67

Model Development of Liberica Coffee Sustainable Entrepreneurship at Tanjung Jabung Barat Regency

Ernawati, Suandi* and I Wahyuni

Lecturers at Agribusiness Department, Agriculture Faculty, Jambi University


The purposes of this study were: (1) to analyze the sustainable entrepreneurship of liberica coffee, and (2) to analyze and simulate the model development of liberica coffee sustainable entrepreneurship at Tanjung Jabung Barat Regency. The study was conducted at the Betara sub-district. This research was done in six months. The data of this study were obtained from primary and secondary data sources. Respondent data or household analysis unit was taken by simple random sampling, with a total of 105 households. The data were analyzed descriptively and tested using SEM with LISREL program. The result of this study showed that sustainable entrepreneurship of liberica coffee was categorized as adaptive and profitable. The analysis results also showed that sustainable entrepreneurship has a positive and significant effect on farmer welfare but has no significant effect on the global competitiveness.

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