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Paper ID: 40

Development of Community-Based Agrotourism Tea Gardens for Optimization of Agricultural Resources

B Pujiasmanto1,5, I J Aliyah2,3, R Sugiarti3 and D Setyaningrum1

1Department of Agrotechnology, Faculty of Agriculture, Universitas Sebelas Maret, Surakarta, Indonesia

2Department of Regional and Urban Planning, Engineering Faculty, Universitas Sebelas Maret, Surakarta, Indonesia

3Research and Development Centre of Tourism and Culture, Research and Community Service Institute, Universitas Sebelas Maret, Surakarta, Indonesia

4Doctoral Program of Agricultural Science, Faculty of Agriculture, Universitas Sebelas Maret, Surakarta, Indonesia

5Research and Development Center for Biotechnology and Biodiversity, Research and Community Service Institute, Universitas Sebelas Maret, Indonesia.

Email: bambang_p56@staff.uns.ac.id

The Jamus tea plantation is located in Girikerto Village, Sine District, Ngawi Regency, East Java. The number of tourists at the Jamus Tea Garden Tourism Object has decreased due to the Covid19 pandemic. Jamus Tea Plantation can promote tourism in Ngawi Regency, namely the production of green tea and attractive natural beauty, but has not been used optimally. The purpose of this study is to examine the potential development of the Jamus Tea garden as a community-based agricultural tourism attraction as an effort to optimize agricultural resources. This research is descriptive research with a qualitative approach. Retrieval of research data with field observation methods, in-depth interviews, Focus Group Discussion, and document study. Data validity uses data source triangulation. Agrotourism potential development is needed to utilize agricultural resources without damaging the environment. The potential of the Jamus tea garden as the utilization of agricultural resources can be optimized with the role of the community in various sectors. Especially in the economic sector, without any economic benefits or benefits, tourism business actors, including the community, will not be motivated to realize the success of agrotourism. The development of Agrotourism must also be primarily based on the environment. The environment must be maintained and preserved so that it can function in a sustainable manner.

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