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Paper ID: 215

Communicating Sustainable Environment and Pro Poor Policy in Tourism in Indonesia: A Discourse Network Analysis

S Hastjarjo1, R D Wahyunengseh1,2, and S A Hidayah1

1Faculty of Social and Political Sciences, Universitas Sebelas Maret, Indonesia.

2Regional Development Information Centre, Institute of Research and Community Service, Universitas Sebelas Maret, Surakarta 57126, Indonesia.


The paper is based on the previous studies findings that the economic development programs are sometime counterproductive with the endeavours in sustainable environmental preservation. The development of tourism to increase the regional economy sometime becomes a source of environmental damages. The problem that is addressed in this paper is: how can tourism development support the sustainable environment policy and at the same time increasing the economy. This study aims to analyse how the values of sustainable environment and economy development are represented and discussed in the tourism policy of Geopark Karangsambung-Karangbolong (GKK), Kebumen, Central Java, Indonesia. This study employs quantitative approach with Discourse Network Analysis as the main technique. The data is taken from the news stories published on the before the Covid-19 pandemic (January 2019 – 15 March 2020) and during the pandemic (16 March 2020 – 30 June 2021). The unit of analysis is words or phrases in the news story which represent: (1) discourses on preserving the healthy environment; (2) discourses on improving the economic welfare and reducing the poverty; and (3) network of actors related to the discourse. This study finds that the communication of GKK sustainable environment policy contains discourses on sustainable tourism, affirmative actions to poverty reduction in the region, and the involvement of the pentahelix elements. This study also suggests further studies by expanding the variety of tourism policies, the scope of regions, and the variety of media in order to map the actors’ profiles and the network of supporters of the sustainable environment and pro poor tourism.

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