¹Postgraduate Student in Communication, Faculty of Social and Political Science, Sebelas Maret University, Ir. Sutami Street 36A, Kentingan, Surakarta 57126, Indonesia

²Department of Communication, Faculty of Social and Political Science, Sebelas Maret University, Ir. Sutami Street 36A, Kentingan, Surakarta 57126, Indonesia

³Department of Public Administration, Faculty of Social and Political Science, Sebelas Maret University, Ir. Sutami Street 36A, Kentingan, Surakarta 57126, Indonesia

 Email: hanifprahita@student.uns.ac.id

This study explains millennial and Gen-Z attitudes, perspectives, and behaviors in implementing the eco-office concept. As a qualitative method study, the study uses primary data through semi-structured interviews and secondary data collected from reports, public/private publications, and census results, using the Yin case study model as data analysis. The study results reveal that the biggest challenge in implementing new policies is self-thinking. Leaders, as change agents, play an essential role in penetrating messages that make them act pro-environment. The reward system will be very effective, especially providing satisfaction for self-actualization. The findings of this study have implications for policymakers as input. For example, the results show that social media plays a crucial role in increasing environmental awareness. In addition, simple shifts such as electronic media use at work will cut the file chain, making it more effective and favored by young people. They understand the environmental consequences of their actions and have education, motivation, and social awareness to participate in the green movement. However, the beliefs and actions didn’t fully integrate, by investigating and understanding their behavior and the distinct needs they have in the workplace will lead to better integration of the employees and mutual success to support the environment