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Paper ID: 162

Instagrammable tourism: local government policies in sustainable environment management

P Utari1, E Widiyanti2, and M Cahyadin3

1Department of Communication Science, Universitas Sebelas Maret, Jl. Ir. Sutami 36 A, Kentingan, Surakarta, Indonesia.

2Department of Extension and Agricultural Communication, Universitas Sebelas Maret, Jl. Ir. Sutami 36 A, Kentingan, Surakarta, Indonesia.

3Department of Development Economics, Universitas Sebelas Maret, Jl. Ir. Sutami 36 A, Kentingan, Surakarta, 57126, Indonesia.

Email: prahastiwi@staff.uns.ac.id

Instagrammable Tourism are favored by policy-makers due to their assumed effects on destination image, social and infrastructure developments and economic benefits. However, the dynamics of forming a tourism destination sometimes bring up conditions that ignores aspects of sustainable environmental management. The purpose of this paper is to present a local government policy in two different areas (Kaliurang and Tawangmangu) in managing instagrammable tourism. Using data local tourism policy, spatial plans, and land use in tourist destinations with descriptive qualitative data analysis, descriptive statistics and policy analysis results obtained explaining both local governments have goals and directions for tourism development that are adapted to land use. Instagrammable tourism in Kaliurang, Sleman, not much exploited the environment by converting into artificial travel. By contrast, in Tawangmangu, Karanganyar growing instagrammable tourism is the artificial nature.

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