Paper ID: 76
Factors Affecting the Demand of Native Chicken Eggs in Surakarta City
A K Setyawati, S Marwanti and M T Sundari
Departement of Agribusiness, Agriculture Faculty of Universitas Sebelas Maret, 57126 Surakarta, Central Java, Indonesia.
Native chicken egg is one of the animal protein sources to meet the need for protein. This study analyzes what factors influence the demand for native chicken eggs in Surakarta City and examine the elasticity of demand for native chicken eggs in Surakarta City. The primary method of research is descriptive. This research was conducted in Harjodaksino Market, Jongke Market, Legi Market, Gede Market, dan Sangkrah Market. This study carried out the research location selection purposively and used 100 respondent end consumer of native chicken eggs. The data analysis method used is multiple linear regression. The result showed that factors that influence the demand for native chicken eggs in Surakarta City are native chicken eggs prices, purebred chicken eggs prices, duck egg prices, native chicken meat prices, purebred chicken meat prices and rice prices. Price elasticity indicates that the demand for native chicken eggs is elastic. Cross elasticity showed that purebred chicken eggs, duck eggs, and native chicken meat are substitute goods for native chicken eggs. In contrast, purebred chicken meat dan rice is the complementary goods for native chicken eggs.