Visual Communication Design Departement, Universitas Sebelas Maret, Indonesia

Email: denytri@staff.uns.ac.id

Waste management in Boyolali Regency, Central Java is still experiencing problems. 71% of the total 167 tons of daily waste has not been managed properly, 51.88% of which is organic waste. Since early 2020, the Black Soldier Fly start-up has started organic waste management, sold larvae products, and conducted training and consultation on organic waste in various regions. However, due to the current Covid-19 pandemic, its product marketing has not been optimal. For this reason, a campaign video was designed as a medium to campaign for environmental issues, so that people are aware of waste management, especially organic waste. The campaign video was developed using Research and Development method and ADDIE model. The video result is expected to be a campaign medium for better environmental management.