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Paper ID: 28

Efforts to Apply Green Behavior to The Phi Generation Through The Media of Illustration Books

S Mataram1, D T Ardianto1 and R I A Rachma2

1Lecturer of Visual Communication Design Departement, Faculty of Art and Design, University of Sebelas Maret, Indonesia

2Student of Art and Design Faculty, Universitas Sebelas Maret, Surakarta, Indonesia


Environmentally friendly behavior has changed between generations, this is due to the development of technology and media. The Phi generation which tends to be close to digital technology often forgets analog technology which is more environmentally friendly. This study aims to create a media that is able to introduce green behavior to the Phi generation, so that this behavior is carried out in everyday life. This study uses the ADDIE method with a prototype illustration book design product. The results of the design explained to the Phi generation with an illustrated visual approach about green behavior with analog technology, thus fostering the desire to use the technology.

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