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Paper ID: 132

Eco-friendly Packaging Design made from Teak Leaves as the outer Packaging Layer for Brownies

J A Munib, B Riyanto, A S Widodo, E Wulandari, M Suharo and L Gilang

Department of Visual Communication Design, Faculty of Fine Arts and Designs, Universitas Sebelas Maret, Jl. Ir. Sutami 36 A, Kentingan, Surakarta, 57126, Indonesia.


Eco-friendly program for packaging planning concept using teak leaves is one of the goals to utilize environmentally friendly materials. There are lots of dried teak leaves, dried leaves that pollute the yard will become garbage and rot can pollute the environment. This research uses a qualitative descriptive method and is strengthened by quantitative to get the percentage and analysis results for the effectiveness of the design, eco-friendly and market interest strategy for brownies. The creative design for environmentally friendly packaging made of teak leaves is done to cover plain cardboard, the goal is to avoid chemicals, namely kerosene, thinner, printing ink, because the cardboard is not offset printed but coated with dried teak leaves. This utilization is very environmentally friendly and will attract potential consumers as well as become goodwell for eco-friendly packaging.

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