¹Faculty of Art and Design, Sebelas Maret University

²Faculty of Agriculture, Sebelas Maret University

³Study Center forCooperative and MSME Assistance, Sebelas Maret University

Email: yayansrm@gmail.com

Packaging problem is still a weak point for Micro Small Medium Enterprises (MSMEs) This is due to the lack of understanding of MSME actors about the importance of image, quality, and packaging appearance. This research is a solution to increase the competitiveness of local MSME products in the global market with a focus on the study of identifying internal and external factors that affect environmentally friendly packaging for MSMEs, formulate a strategy to develop a packaging center, and create a model for environmentally friendly packaging development center for processed food MSME products. TheModel of Eco-Friendly Packaging Center is an effort to increase the competitiveness of local MSMEs that provide services as an information center for packaging activities, a packaging material procurement center, an environmentally friendly product packaging service center, a graphic design mediator and packaging form design, and branding.